Что случилось с Sinsay
FES Retail, the company that owns brands such as Reserved, Cropp, House, Mohito and Sinsay, has announced the closure of approximately 50 of its stores in Russia. As a result, the retail stores have been reopened with different names. For instance, Sinsay has been rebranded as «Син» while Reserved has become «Re» and House is now «Xc».
It is important to note that Sinsay originally belonged to the Polish company LPP Group. However, the business in Russia is now owned by a consortium from China. This comes after LPP Group faced financial difficulties due to the economic crisis caused by Covid-19 which has led to a decline in sales.
So, what exactly happened to Sinsay and what does this mean for consumers in Russia? Here is everything you need to know:
- What happened to Sinsay in Russia
- What is the new name of Sinsay in Russia
- What is the impact of the rebranding on consumers in Russia
- What else should consumers know about Sinsay
- Conclusion
What happened to Sinsay in Russia
In August 2020, LPP Group announced that it was closing all its stores in Russia due to financial difficulties. The decision came after LPP reported a loss of around 79 million euros in the first half of the year. At that time, it was not clear whether Sinsay would also be closed in Russia.
However, in October 2020, it was revealed that FES Retail had acquired the rights to the five LPP brands and would be reopening some of the stores in Russia. As part of the rebranding, the five brands have been renamed with new logos and store designs.
What is the new name of Sinsay in Russia
Sinsay has been rebranded as «Син» in Russia. The new name is aimed at making the brand more accessible to Russian consumers. The move came after research showed that Russian customers often find it difficult to remember foreign names and prefer local titles.
What is the impact of the rebranding on consumers in Russia
The rebranding of Sinsay in Russia has not affected the quality of its products. Customers can still find the same great styles and trends as before. The only difference is the new name, which should make the brand more appealing to Russian consumers.
What else should consumers know about Sinsay
In addition to the rebranding, Sinsay has launched a new website in Russia. The website offers a seamless shopping experience with an easy-to-use interface and a wide range of products for men, women, and children.
Sinsay has always been known for its trendy and affordable clothing options. With the rebranding, the company hopes to attract an even wider audience. Whether you're looking for the latest fashion trends or just need some basic essentials, Sinsay will have something for you.
Conclusion
In conclusion, the rebranding of Sinsay in Russia is part of an effort to make the brand more appealing to consumers in the country. The new name and website should make it easier for Russian customers to shop for the latest styles and trends. The rebranding also highlights the challenges faced by retailers during the Covid-19 crisis and the need for businesses to adapt to changing circumstances.
